The main reason I’m putting in more effort these days with this blog is because I’m trying to get a better understand of how the whole Social Media Marketing ecosystem works. One thing I surprisingly knew very little about is Facebook Pixel. Everyone has heard of Google Analytics, and while I’m also not very knowledgable with all the information that is provided over there, I had never even heard of Facebook Pixel before a couple of weeks ago.

TL;DR

Facebook Pixel is a piece of code that you add to your website so that you can track the users being sent to your website via Facebook Ads.

Getting Started

We’ll start by going to the Facebook Ads Manager, hover over the menu in the top-left, and click on the Pixels menu item:

Facebook Pixel - Step 1

Next you’ll need to setup a Default Pixel:

Warning: After click on the “View Setup Instructions” button in the bottom-right of the new Default Pixel, I ran in to some issues with the pop-up modal never loading. I disabled my adblocker, tried it on both Chrome and Firefox, and nothing worked:

Facebook Pixel - Step 2

Instead I needed to click on the “Partner Integrations” tab at the top of the screen, and then because I’m setting this up on a WordPress site, I searched for that plugin:

(turns out you could also click on that grey “Set up” button in the top-right and follow similar steps)

Once you find WordPress, you’ll click on it, and then click on the “Connect Account” button in the bottom-right:

From here, it gets really easy since Facebook also provides you a step-by-step guide, but I’ll share the steps as well so I can add some additional commentary. For the first step, you’ll just select the Default Pixel you setup, and click the “Continue” button:

Next you’ll need to download the Pixel WordPress Plugin by clicking on the greenDownload” button, and while that downloads, you can click on the blueContinue” button:

The Plugin should download in to your browser’s default download folder:

The next couple of steps take place inside of your WordPress site. So you’ll need to go to your site, login to the admin page, and click on the “Add New” sub-menu item of the Plugins section:

On the Add Plugins page, you’ll need to click on the blueUpload Plugin” button on the top-center of this page. Then you’ll click on the file picker’s “Choose File” button, and select the plugin’s zip file that you just downloaded. Then click on the “Install Now” button:

(oops, turns out that is the next step of the Facebook guide as well 🙂)

Next the WordPress install plugin script will kickoff and start installing it to your website. After the installation completes successfully, you’ll need to click on the blueActivate Plugin” button:

(I’m basically just recreating this Facebook guide aren’t I?)

After activating the plugin, you’ll see a warning at the top of your WordPress admin section that tells you that you’ll need to configure the plugin. Click on the bluehere” link to go to that plugin’s config page: